Brand guidelines · v0.1 · Sep 2026
hitlist.in brand
The identity system for hitlist.in — logo, colour, type and stationery, and how to use them together.
About the name. In Hindi, '' suggests something popular or successful, aligning with the concept of a list of favored items or targets.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “h” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1A1A1ARGB 26, 26, 26#000000RGB 0, 0, 0#C8102ERGB 200, 16, 46#141414RGB 20, 20, 20#F5F2ECRGB 245, 242, 236Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Playfair Display
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Source Serif 4
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxYour Guide to What's HotH2 · 36pxYour Guide to What's HotH3 · 24pxYour Guide to What's HotBody · 17pxYour Guide to What's HotCaption · 13pxYour Guide to What's HotLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@hitlist.in
www.hitlist.in
Founding Team
hitlist.in
hello@hitlist.in · www.hitlist.in
www.hitlist.in
Explorations
Alternative wordmark directions considered for hitlist.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.